A simple, forward-focused business plan. Where you're headed, what you'll earn, how you'll get there — and the step goals to keep you on track.
15–20 minutes. Your answers go directly to Elman for KPI setting and coaching.
Every great plan starts with a clear picture of where you want to end up. Not just in real estate — in your life. What does a great year look like for you?
Set your income target and the calculator shows exactly what that means — listings, sales, appraisals, and calls per week. Work backwards from the life you want.
Define your geographic farm and build the database that will feed your business. The most consistent agents own a patch — everyone in that patch knows their name.
What you commit to doing every week — rain or shine, busy or quiet. This is the engine of your business. Do these things consistently and the results follow.
| Activity | Per week | When / how |
|---|---|---|
| 📞 Database calls | ||
| 🏘️ Farm calls / door knocks | ||
| 🏠 Open homes hosted | ||
| 📬 Letterbox drops (homes) | ||
| 📱 Social media posts | ||
| ☕ Referral conversations |
Break the year into 4 sprints. Each quarter has a single theme and clear targets. This is what Elman uses to set your KPIs and check-in agenda.
The best agents never stop learning. CPD obligations, skills to sharpen, and how you'll protect your energy and personal life while you build.
Review everything before you submit. Click any section to go back and edit.
Your 12-month business plan is ready. Download it as a PDF to save, print, or share with Elman at your next session.
Your 12-month business plan is complete. Download the PDF to save or print a copy. Share it with Elman at your first planning session.